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Production Manager/Director at FutureBrand
November 2007 – June 2016
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I have worked with Chris at FutureBrand for almost 10 years. During this time he has developed excellent skills across all areas of our business. Whilst working on multiple branding, packaging, corporate and digital projects, he has produced multidisciplinary brand assets for our global clients to the highest level.
Chris has established himself as the best in class creative retoucher at FutureBrand, leading most imagery and packaging realisation projects. His design background and creative ability enables him to assist in the design process by taking design concepts and applying these to multiple formats across a product range or project.
Chris has an elevated level of quality control, with a methodical and pragmatic approach to the delivery of projects. He works well under pressure and his professionalism and good sense of humour help to get the job done. He works well on his own or as part of a team on the smallest to the largest of projects. He always takes direction very well and asks the right questions to ensure he has all of the creative and technical information required to produce assets and collateral for our clients.
Chris is a highly skilled all rounder, with creative flare and great attention to detail. Any team or project would benefit from having Chris on board.
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Production Director at FutureBrand
November 2007 to December 2010
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I’ve known Christian Smith as a trusted design and production professional since 2006 when I freelanced with him on various projects at Brewer Riddiford which later became BrandMe.
However, he really came into his own when I was incredibly fortunate and proud to have Chris as a cornerstone of my Production Team when I was Production Director at Futurebrand London working on some of the world’s biggest, well known and some would say, demanding global brands.
Chris’s thirst for knowledge, tireless enthusiasm, eagle eye for detail and a hard earned flair for taking projects across the design spectrum from initial ideas to fully fledged realisations set a high bar which few achieve in their careers. It’s one thing delivering production assets of the highest quality under commercial and deadline pressures time and time again, and completely another when you sublimely blend this with real craft, artistry and integrity.
Chris is a dedicated and enthusiastic team player, but happy to work as a lone wolf when required. Technically savvy and familiar with all the latest industry software, he questions decisions respectfully and offers industry leading, tailor-made solutions when needed. He constantly strives for perfection, is self motivating and never fails to offer well timed humour when appropriate. Chris is also happy to take the lead on projects and mentor more junior members of a team if the need arises.
One of the best Production Specialists I’ve had the pleasure to work with in my career. I won’t hesitate for a second to recommend Chris for any design or production assignment, from the smallest bespoke design piece to the largest multidisciplinary global brand rollout. Chris made my job exponentially easier and will no doubt do the same for you. A gentleman and scholar. Five stars every time.
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Production Director at Brewer Riddiford/BrandMe
June 2001 to August 2006
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I have worked with Christian for many years across a variety of clients within the FMCG sector. He has always shown great enthusiasm and can tackle the most demanding projects. A very adaptable and skilled Production Artist with multiple skill sets who is a great resource for any design studio. Christian can retouch with creative flare, he is very conscientious with a great eye for detail. He produces highly finished images, including complex spot channel Photoshop files.
He is equally comfortable in creating packaging artwork from small to large ranges. With a very good knowledge of different printing processes he is able to set-up artwork files to best suit, ensuring the design intention and managing the print expectation. We often used Christian to creatively implement the design across variable formats freeing up valuable designer time.
He works well as a key member of a team or on his own. He is able to lead an artwork/retouching project that includes overseeing other team members, resourcing, attending print runs and helping plan the deliverables. I have always enjoyed working with Christian, his attitude and sense of humour help to achieve tight deadlines and produce great results across the most demanding projects.
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